SteadyMatcha Research
The numbers behind the powder.
Independent research into how matcha is priced, graded, sourced, and sold. We track a live dataset of the market so shoppers, buyers, and reporters can see what the labels won't tell them.
Featured
Does "ceremonial grade" mean anything?
It is the most common quality claim in matcha. Across 1,608 products it predicts almost nothing: a 6x price spread lives inside the single label, and some ceremonial costs less per gram than culinary.
Read the reportLive tracker
The Matcha Shortage Tracker
Japan's supply crunch is reaching the shelf. We log every real price move, brand by brand. This window, increases beat decreases 1.6 to 1, and Ujido lifted its whole catalog +25% in a single day.
this window
All reports
Does "ceremonial grade" mean anything?
Half the market claims the same top-shelf word. We priced 1,608 powders to see if it sorts anything. It doesn't.
The Matcha Shortage Tracker
Who is raising prices right now, who is restocking dearer, and what a real supply shock looks like at retail.
What a gram of matcha actually costs
The bulk-discount curve, the 30-gram tin economy, and a price-per-gram tool that compares any product to the market.
The brands that won't show you a lab report
The most revered names publish the least testing data. We map who discloses heavy-metal results, and who stays quiet.
Where does "Uji matcha" actually come from?
Two in three region-labeled Japanese matchas claim Uji. We check whether the claims can possibly add up.
Every brand describes matcha with the same twelve words
A thousand tasting notes collapse into a dozen phrases, repeated verbatim across unrelated brands. The matcha marketing thesaurus.
One dataset, watched over time.
Most matcha "research" is one person's taste notes. Ours is a standing dataset: hundreds of brands and thousands of products, re-checked on a schedule, with every price and stock change logged so we can see the market move rather than guess.
We normalize prices across two dozen currencies to a single price per gram, separate real repricing from currency-display noise, and publish our method and our gaps alongside every finding. When a number is dirty, we say so instead of printing it.