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What Is Hojicha? The Roasted Japanese Green Tea Explained

By Nick D · Founder, Steady Matcha

Published July 22, 2026

Hojicha is a Japanese green tea made by roasting tea leaves or stems over charcoal at high heat. The roasting process turns the leaves reddish-brown, reduces caffeine content significantly, and creates a toasty, caramel-like flavor. Unlike matcha, hojicha is brewed as a loose-leaf or bagged tea, not whisked as a powder.

What is hojicha?

Hojicha (also spelled houjicha) is a Japanese green tea produced by roasting tea leaves, stems, or twigs over charcoal or in a roasting machine at temperatures around 200 degrees Celsius. The word comes from the Japanese verb houji, meaning to roast.

Most Japanese green teas -- sencha, gyokuro, bancha -- are steamed immediately after harvest to halt oxidation and preserve the grassy, vegetal flavor profile. Hojicha takes a different path: after steaming, the leaves are roasted. This roasting step transforms the tea in several important ways:

- Color: leaves turn from green to reddish-brown - Flavor: grassy notes are replaced by toasty, caramel, and nutty flavors - Caffeine: roasting degrades caffeine, producing a lower-caffeine tea - Aroma: the roasting creates pyrazines and other aromatic compounds responsible for the distinctive toasty smell

Hojicha is typically made from bancha (lower-grade, later-harvest leaves) or kukicha (stems and twigs), which makes it more affordable than premium green teas like gyokuro or ceremonial matcha. The roasting process also makes it less bitter than other green teas, which is why it is popular as an evening drink and with children in Japan.

Hojicha roasting temperature: approximately 200 degrees Celsius - Goto et al., Journal of Agricultural and Food Chemistry, 1996

How hojicha is made

The production process for hojicha follows the same initial steps as other Japanese green teas:

1. Harvest: tea leaves (Camellia sinensis) are picked, typically in later harvests (second or third flush) 2. Steaming: leaves are briefly steamed to halt enzymatic oxidation and preserve the green tea character 3. Rolling and drying: leaves are shaped and dried 4. Roasting: the key step -- leaves, stems, or twigs are roasted at high heat

The roasting can be done over charcoal (traditional method) or in a drum roaster (modern commercial method). Charcoal roasting is considered to produce a more complex, nuanced flavor. The degree of roasting varies by producer: lighter roasts retain more green tea character, while darker roasts produce a more pronounced toasty flavor.

Hojicha is sold as loose-leaf tea, tea bags, or increasingly as a powder (hojicha powder) for use in lattes and cooking. Hojicha powder is not the same as matcha -- it is made from roasted leaves ground into powder, not shade-grown tencha ground into matcha.

Hojicha flavor profile

The roasting process fundamentally changes the flavor of hojicha compared to other green teas. Where sencha and matcha have grassy, umami-forward, sometimes bitter flavors, hojicha is:

- Toasty and nutty: similar to roasted barley or light coffee - Slightly sweet: caramel-like notes from Maillard reaction products - Smooth and low-bitterness: roasting reduces catechins (the bitter compounds in green tea) - Earthy: a warm, comforting quality

The color of brewed hojicha is amber to reddish-brown, not green. This surprises many people who expect a green tea to produce a green brew.

The flavor profile makes hojicha approachable for people who find matcha or sencha too grassy or bitter. It is commonly served as a hot tea, iced tea, or latte (hojicha latte). In Japan, it is frequently served at restaurants as a complimentary after-meal tea.

Hojicha caffeine content

One of hojicha's most notable characteristics is its low caffeine content relative to other green teas. The roasting process degrades caffeine, and the use of stems and twigs (which naturally contain less caffeine than leaves) further reduces the caffeine level.

Typical caffeine content per 8oz (240ml) serving: - Hojicha: 7 to 30mg - Sencha: 30 to 50mg - Matcha (2g serving): 60 to 80mg - Coffee (8oz): 95 to 200mg

The wide range for hojicha reflects variation in roasting degree, leaf vs stem ratio, and brewing parameters. Darker roasts and stem-heavy blends tend to have less caffeine.

This low caffeine content makes hojicha a popular choice for evening consumption, for people sensitive to caffeine, and for children. It provides the ritual and warmth of a hot tea without significant caffeine stimulation.

Hojicha caffeine: approximately 7 to 30mg per 8oz serving - USDA FoodData Central, 2023

Matcha caffeine: approximately 60 to 80mg per 2g serving - Kochman et al., Nutrients, 2021

Hojicha health benefits

Hojicha retains some of the health-relevant compounds found in green tea, though the roasting process reduces certain compounds compared to unroasted teas:

Compounds retained: - Catechins (EGCG and others): reduced by roasting, but still present - Theanine: partially retained - Antioxidants: roasting creates new antioxidant compounds (pyrazines, melanoidins) while reducing some original catechins

Compounds reduced by roasting: - Caffeine: significantly reduced - Chlorophyll: converted to pheophytin (responsible for the brown color) - Some catechins: degraded by heat

The research base for hojicha specifically is much smaller than for green tea or matcha. Most health claims for hojicha are extrapolated from green tea research, which may not fully apply given the compositional changes from roasting.

What is well-supported: hojicha is a low-calorie, low-caffeine beverage with some antioxidant activity. It is not a substitute for matcha if you are seeking the specific benefits of L-theanine plus caffeine synergy or high EGCG content.

Roasting reduces EGCG content in green tea by approximately 30 to 50% - Goto et al., Journal of Agricultural and Food Chemistry, 1996

Hojicha vs matcha: key differences

Hojicha and matcha are both Japanese green teas made from Camellia sinensis, but they differ in almost every other way:

Production: - Matcha: shade-grown tencha leaves, stone-ground into fine powder - Hojicha: roasted bancha or kukicha leaves/stems, brewed as loose-leaf or bagged tea (or ground into powder)

Flavor: - Matcha: grassy, umami, slightly bitter, vegetal - Hojicha: toasty, nutty, caramel, smooth

Caffeine: - Matcha: 60 to 80mg per 2g serving - Hojicha: 7 to 30mg per 8oz serving

L-theanine: - Matcha: high (shade-growing increases L-theanine) - Hojicha: lower (roasting reduces L-theanine; no shade-growing)

Color: - Matcha: bright green - Hojicha: reddish-brown

Price: - Matcha (ceremonial grade): typically $25 to $60 per 30g - Hojicha: typically $8 to $20 per 100g

For the calm, focused energy effect associated with matcha, the L-theanine plus caffeine combination is key. Hojicha provides neither in significant amounts. Hojicha is better positioned as a low-caffeine, comforting evening tea rather than a functional energy drink.

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Frequently Asked Questions

References

  1. Changes in the chemical composition of green tea during roasting - Journal of Agricultural and Food Chemistry (1996)
  2. Health-promoting properties of green tea - Nutrients (2021)
  3. USDA FoodData Central: Tea, green, brewed - USDA (2023)
Part of: Matcha vs Coffee: The Honest Comparison

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