Steady Matcha
500 Tins · Ships Sep 2026
SteadyMatchaResearch

The Price Report

Kettl: price per gram, every product.

48 pure matcha powder products, each converted to a single price-per-gram and compared to the full market. Sorted by package size. Kettl's median sits 90% above market median.

SteadyMatcha Research48 productsUpdated Jul 2026
$0.92/g
Kettl 10th percentile: the cheapest product in the lineup
$1.90/g
Kettl median price per gram across all pure powder products
$4.50/g
Kettl 90th percentile: the dearest product in the lineup
$1.00/g
market median for comparison: the midpoint of all matcha powder in the dataset
Price per gram vs package size
$0.00$1.88$3.75$5.63$7.50mkt p10mkt p50mkt p90PACKAGE SIZE (g)20g20g20g20g20g20g20g20g20g20g20g20g20g20g20g20g20g20g20g20g20g20g20g20g20g20g20g20g20g20g20g20g20g30g40g40g40g40g40g40g40g40g40g100g100g100g1000g1000g

Each dot is one product. Dashed lines are market percentiles (p10, p50, p90) across all pure matcha powder in the dataset.

Kettl matcha powder: price per gram by product
ProductSizePricePer gramGradevs market
Soukou Matcha20g$26.00$1.30latteAbove market median
Kogetsu Matcha20g$29.00$1.45latteAbove market median
Shizuka Matcha20g$30.00$1.50latteAbove market median
Seisho Matcha20g$32.00$1.60latteAbove market median
Hanaka Matcha20g$36.00$1.80latteAbove market median
Shinme Matcha20g$38.00$1.90latteAbove market median
Shuichiro Sakamoto Organic Saemidori Matcha20g$38.00$1.90latteAbove market median
Shibushi Organic Tokujou Matcha20g$38.00$1.90latteAbove market median
Satsuma Organic Tsuyuhikari Matcha20g$38.00$1.90latteAbove market median
Tsuchiyama Matcha20g$38.00$1.90latteAbove market median
Satsuma Organic Saemidori Matcha20g$40.00$2.00latteAbove market median
Wakakusa Matcha20g$42.00$2.10latteAbove market median
Kouya Matcha20g$45.00$2.25latteAbove market median
Shuichiro Sakamoto Organic Seimei Matcha20g$45.00$2.25latteAbove market median
Ryokka Matcha20g$48.00$2.40latteAbove market median
Fuyou Matcha20g$48.00$2.40latteAbove market median
Tsuji Family Blend Matcha20g$52.00$2.60latteAbove market median
Hibiki Matcha20g$52.00$2.60latteAbove market median
Kohata Matcha20g$52.00$2.60latteAbove market median
Kasumi Matcha20g$55.00$2.75latteAbove market median
Tenkuu Matcha20g$60.00$3.00latteTop 10% of market
Shunka Matcha20g$68.00$3.40latteTop 10% of market
Shirakawa Gokou Matcha20g$72.00$3.60latteTop 10% of market
Shirakawa Samidori Matcha20g$80.00$4.00latteTop 10% of market
Ousui Matcha20g$80.00$4.00latteTop 10% of market
Kiwami Matcha20g$80.00$4.00latteTop 10% of market
Gokasho Organic Samidori Matcha20g$85.00$4.25latteTop 10% of market
Chikka Matcha20g$90.00$4.50latteTop 10% of market
Shirakawa Asahi Matcha20g$90.00$4.50latteTop 10% of market
Fuujun Matcha20g$105.00$5.25latteTop 10% of market
Gokasho Organic Saemidori Matcha20g$110.00$5.50latteTop 10% of market
Gokasho Organic Uji Hikari Matcha20g$115.00$5.75latteTop 10% of market
Gokasho Blended Matcha20g150.00$7.50latteTop 10% of market
Okuju Matcha30g$45.00$1.50latteAbove market median
Hinata Matcha40g$38.00$0.95latteBelow market median
Shirakawa Midori Matcha40g$40.00$1.00latteAbove market median
Hakusan Matcha40g$45.00$1.13latteAbove market median
Tsubaki Matcha40g$45.00$1.13latteAbove market median
Shiromatsu Matcha40g$45.00$1.13latteAbove market median
Suiteki Matcha40g45.00$1.13latteAbove market median
Kiyona Matcha40g$45.00$1.13latteAbove market median
Tsurukage Matcha40g$55.00$1.38latteAbove market median
Seion Matcha40g$55.00$1.38latteAbove market median
Hukuju Matcha100g$65.00$0.65latteBelow market median
Ryokuan Matcha100g$65.00$0.65latteBelow market median
Uji Homare Matcha100g$85.00$0.85latteBelow market median
Kaori Matcha1000g350.00$0.35latteBelow market median
Satsuma Matcha1000g425.00$0.42latteBelow market median

How to read this table

Price per gram is the only number that lets you compare products across different package sizes. A $28 tin of 30g and a $45 bag of 100g look very different on the shelf; at $0.93/g and $0.45/g they tell a different story. Every price here is converted to USD at dated exchange rates and divided by the listed weight.

The market percentiles (p10, p50, p90) are computed from the full dataset of pure matcha powder products. A product above the market p90 is in the most expensive tenth of the entire market. A product below the market p10 is in the cheapest tenth.

Color coding: green values are above the market median; they are not necessarily better, just dearer. Values in the normal color are below the market median.

Method and limitations

Data. 48 pure matcha powder products from Kettl with a listed price and package weight. Accessories, bundles, sweetened blends, and non-matcha listings were removed. Prices converted to USD at dated rates.

Market. Market percentiles are computed from the full dataset of pure matcha powder products across all brands. The p10 is the 10th percentile (cheapest tenth), p50 is the median, p90 is the 90th percentile (dearest tenth).

Caveats. Prices are point-in-time observations. Sale prices, subscription discounts, and bundle pricing are included when observed. Currency conversion introduces small error at the margins.

All brands: price per gram