The Price Report

Matcha Direct: price per gram, every product.

Name: Matcha Direct Matcha Price Per Gram Dataset
Creator: SteadyMatcha Research

102 pure matcha powder products, each converted to a single price-per-gram and compared to the full market. Sorted by package size. Matcha Direct's median sits 32% below market median.

SteadyMatcha Research102 productsUpdated Jul 2026

$0.31/g

Matcha Direct 10th percentile: the cheapest product in the lineup

$0.68/g

Matcha Direct median price per gram across all pure powder products

$1.03/g

Matcha Direct 90th percentile: the dearest product in the lineup

$1.00/g

market median for comparison: the midpoint of all matcha powder in the dataset

Price per gram vs package size

Each dot is one product. Dashed lines are market percentiles (p10, p50, p90) across all pure matcha powder in the dataset.

Matcha Direct matcha powder: price per gram by product
Product	Size	Price	Per gram	Grade	vs market
#081 Culinary Matcha White Label INNER BAG - COLOR: SILVER	20g	4.90	$0.34	culinary	Below market median
#011 Ceremonial Matcha White Label INNER BAG - COLOR: SILVER	20g	7.60	$0.38	ceremonial	Below market median
#002 Ceremonial Matcha White Label INNER BAG - COLOR: SILVER	20g	8.30	$0.41	ceremonial	Below market median
#012 Ceremonial Matcha White Label INNER BAG - COLOR: SILVER	20g	10.30	$0.52	ceremonial	Below market median
#031 Ceremonial Matcha White Label INNER BAG - COLOR: SILVER	20g	$10.40	$0.52	ceremonial	Below market median
#022 Ceremonial Matcha White Label INNER BAG - COLOR: SILVER	20g	$11.40	$0.57	ceremonial	Below market median
#003 Ceremonial Matcha White Label INNER BAG - COLOR: SILVER	20g	12.70	$0.64	ceremonial	Below market median
#032 Ceremonial Matcha White Label INNER BAG - COLOR: SILVER	20g	$14.10	$0.70	ceremonial	Below market median
#025 Ceremonial Matcha White Label INNER BAG - COLOR: SILVER	20g	$15.30	$0.77	ceremonial	Below market median
#035 Ceremonial Matcha White Label INNER BAG - COLOR: SILVER	20g	$15.30	$0.77	ceremonial	Below market median
#005 Ceremonial Matcha White Label INNER BAG - COLOR: SILVER	20g	15.70	$0.79	ceremonial	Below market median
#051 Decaf Matcha White Label INNER BAG - COLOR: SILVER	20g	16.10	$0.81	ceremonial	Below market median
#007 Ceremonial Matcha White Label INNER BAG - COLOR: SILVER	20g	18.90	$0.94	ceremonial	Below market median
#052 Decaf Matcha White Label INNER BAG - COLOR: SILVER	20g	$22.10	$1.10	ceremonial	Above market median
#002 Ceremonial Matcha - Trial Can 30g	30g	10.50	$0.35	ceremonial	Below market median
#081 Culinary Matcha - Trial Can 30g	30g	8.00	$0.36	culinary	Below market median
#001B Ceremonial Matcha - Trial Can 30g	30g	8.00	$0.37	ceremonial	Below market median
#003 Ceremonial Matcha - Trial Can 30g	30g	11.30	$0.38	ceremonial	Below market median
#012 Ceremonial Matcha - Trial Can 30g	30g	11.40	$0.38	ceremonial	Below market median
#051 Decaf Matcha - Trial Can 30g	30g	11.60	$0.39	ceremonial	Below market median
#005 Ceremonial Matcha - Trial Can 30g	30g	12.60	$0.42	ceremonial	Below market median
#007 Ceremonial Matcha - Trial Can 30g	30g	13.60	$0.45	ceremonial	Below market median
#022 Ceremonial Matcha - Trial Can 30g	30g	$14.50	$0.48	ceremonial	Below market median
#081 Culinary Matcha White Label CAN - COLOR: WHITE	30g	10.80	$0.49	culinary	Below market median
#081 Culinary Matcha White Label CAN - COLOR: SILVER	30g	10.80	$0.49	culinary	Below market median
#011 Ceremonial Matcha White Label CAN - COLOR: SILVER	30g	15.00	$0.50	ceremonial	Below market median
#011 Ceremonial Matcha White Label CAN - COLOR: WHITE	30g	15.00	$0.50	ceremonial	Below market median
#032 Ceremonial Matcha - Trial Can 30g	30g	$15.60	$0.52	ceremonial	Below market median
#052 Decaf Matcha - Trial Can 30g	30g	$15.90	$0.53	ceremonial	Below market median
#002 Ceremonial Matcha White Label CAN - COLOR: SILVER	30g	17.00	$0.57	ceremonial	Below market median
#002 Ceremonial Matcha White Label CAN - COLOR: WHITE	30g	17.00	$0.57	ceremonial	Below market median
#012 Ceremonial Matcha White Label CAN - COLOR: WHITE	30g	19.90	$0.66	ceremonial	Below market median
#012 Ceremonial Matcha White Label CAN - COLOR: SILVER	30g	19.90	$0.66	ceremonial	Below market median
#031 Ceremonial Matcha White Label CAN - COLOR: WHITE	30g	$20.60	$0.69	ceremonial	Below market median
#031 Ceremonial Matcha White Label CAN - COLOR: SILVER	30g	$20.60	$0.69	ceremonial	Below market median
#003 Ceremonial Matcha White Label CAN - COLOR: SILVER	30g	22.40	$0.75	ceremonial	Below market median
#003 Ceremonial Matcha White Label CAN - COLOR: WHITE	30g	22.40	$0.75	ceremonial	Below market median
#022 Ceremonial Matcha White Label CAN - COLOR: SILVER	30g	$23.30	$0.78	ceremonial	Below market median
#022 Ceremonial Matcha White Label CAN - COLOR: WHITE	30g	$23.30	$0.78	ceremonial	Below market median
#051 Decaf Matcha White Label CAN - COLOR: WHITE	30g	26.40	$0.88	ceremonial	Below market median
#051 Decaf Matcha White Label CAN - COLOR: SILVER	30g	26.40	$0.88	ceremonial	Below market median
#005 Ceremonial Matcha White Label CAN - COLOR: SILVER	30g	26.70	$0.89	ceremonial	Below market median
#005 Ceremonial Matcha White Label CAN - COLOR: WHITE	30g	26.70	$0.89	ceremonial	Below market median
#032 Ceremonial Matcha White Label CAN - COLOR: SILVER	30g	$27.20	$0.91	ceremonial	Below market median
#032 Ceremonial Matcha White Label CAN - COLOR: WHITE	30g	$27.20	$0.91	ceremonial	Below market median
#025 Ceremonial Matcha White Label CAN - COLOR: SILVER	30g	$27.60	$0.92	ceremonial	Below market median
#035 Ceremonial Matcha White Label CAN - COLOR: WHITE	30g	$27.60	$0.92	ceremonial	Below market median
#035 Ceremonial Matcha White Label CAN - COLOR: SILVER	30g	$27.60	$0.92	ceremonial	Below market median
#025 Ceremonial Matcha White Label CAN - COLOR: WHITE	30g	$27.60	$0.92	ceremonial	Below market median
#007 Ceremonial Matcha White Label CAN - COLOR: WHITE	30g	31.00	$1.03	ceremonial	Above market median
#007 Ceremonial Matcha White Label CAN - COLOR: SILVER	30g	31.00	$1.03	ceremonial	Above market median
#052 Decaf Matcha White Label CAN - COLOR: WHITE	30g	$36.20	$1.21	ceremonial	Above market median
#052 Decaf Matcha White Label CAN - COLOR: SILVER	30g	$36.20	$1.21	ceremonial	Above market median
#081 Culinary Matcha White Label ZIPPER BAG - COLOR: WHITE	40g	9.10	$0.31	culinary	Below market median
#081 Culinary Matcha White Label ZIPPER BAG - COLOR: SILVER	40g	9.10	$0.31	culinary	Below market median
#011 Ceremonial Matcha White Label ZIPPER BAG - COLOR: WHITE	40g	14.20	$0.35	ceremonial	Below market median
#011 Ceremonial Matcha White Label ZIPPER BAG - COLOR: SILVER	40g	14.20	$0.35	ceremonial	Below market median
#002 Ceremonial Matcha White Label ZIPPER BAG - COLOR: SILVER	40g	15.50	$0.39	ceremonial	Below market median
#002 Ceremonial Matcha White Label ZIPPER BAG - COLOR: WHITE	40g	15.50	$0.39	ceremonial	Below market median
#012 Ceremonial Matcha White Label ZIPPER BAG - COLOR: SILVER	40g	19.20	$0.48	ceremonial	Below market median
#012 Ceremonial Matcha White Label ZIPPER BAG - COLOR: WHITE	40g	19.20	$0.48	ceremonial	Below market median
#031 Ceremonial Matcha White Label ZIPPER BAG - COLOR: WHITE	40g	$19.50	$0.49	ceremonial	Below market median
#031 Ceremonial Matcha White Label ZIPPER BAG - COLOR: SILVER	40g	$19.50	$0.49	ceremonial	Below market median
#022 Ceremonial Matcha White Label ZIPPER BAG - COLOR: SILVER	40g	$21.30	$0.53	ceremonial	Below market median
#022 Ceremonial Matcha White Label ZIPPER BAG - COLOR: WHITE	40g	$21.30	$0.53	ceremonial	Below market median
#003 Ceremonial Matcha White Label ZIPPER BAG - COLOR: SILVER	40g	23.80	$0.59	ceremonial	Below market median
#003 Ceremonial Matcha White Label ZIPPER BAG - COLOR: WHITE	40g	23.80	$0.59	ceremonial	Below market median
#032 Ceremonial Matcha White Label ZIPPER BAG - COLOR: SILVER	40g	$26.30	$0.66	ceremonial	Below market median
#032 Ceremonial Matcha White Label ZIPPER BAG - COLOR: WHITE	40g	$26.30	$0.66	ceremonial	Below market median
#035 Ceremonial Matcha White Label ZIPPER BAG - COLOR: WHITE	40g	$28.60	$0.71	ceremonial	Below market median
#035 Ceremonial Matcha White Label ZIPPER BAG - COLOR: SILVER	40g	$28.60	$0.71	ceremonial	Below market median
#025 Ceremonial Matcha White Label ZIPPER BAG - COLOR: SILVER	40g	$28.60	$0.71	ceremonial	Below market median
#025 Ceremonial Matcha White Label ZIPPER BAG - COLOR: WHITE	40g	$28.60	$0.71	ceremonial	Below market median
#005 Ceremonial Matcha White Label ZIPPER BAG - COLOR: SILVER	40g	29.30	$0.73	ceremonial	Below market median
#005 Ceremonial Matcha White Label ZIPPER BAG - COLOR: WHITE	40g	29.30	$0.73	ceremonial	Below market median
#051 Decaf Matcha White Label ZIPPER BAG - COLOR: WHITE	40g	30.10	$0.75	ceremonial	Below market median
#051 Decaf Matcha White Label ZIPPER BAG - COLOR: SILVER	40g	30.10	$0.75	ceremonial	Below market median
#007 Ceremonial Matcha White Label ZIPPER BAG - COLOR: WHITE	40g	35.30	$0.88	ceremonial	Below market median
#007 Ceremonial Matcha White Label ZIPPER BAG - COLOR: SILVER	40g	35.30	$0.88	ceremonial	Below market median
#052 Decaf Matcha White Label ZIPPER BAG - COLOR: SILVER	40g	$41.30	$1.03	ceremonial	Above market median
#052 Decaf Matcha White Label ZIPPER BAG - COLOR: WHITE	40g	$41.30	$1.03	ceremonial	Above market median
#003 Ceremonial Matcha 60g - Refreshing & Balanced	60g	49.50	$0.82	ceremonial	Below market median
#104 Okumidori Single Origin 60g	60g	49.50	$0.82	ceremonial	Below market median
#022 Ceremonial Matcha 60g - Rich & Balanced	60g	$55.40	$0.92	ceremonial	Below market median
#051 Decaf Matcha 60g	60g	57.50	$0.96	ceremonial	Below market median
#007 Ceremonial Matcha 60g - Full-bodied & Refined	60g	67.20	$1.12	ceremonial	Above market median
#101 Ujihikari Single Origin 60g	60g	67.20	$1.12	ceremonial	Above market median
#052 Decaf Matcha 60g	60g	$78.80	$1.31	ceremonial	Above market median
#100 Samidori Hand-Picked 60g	60g	115.00	$1.92	ceremonial	Above market median
#051 Decaf Matcha	100g	78.50	$0.79	ceremonial	Below market median
#101 Ujihikari Single Origin	100g	91.90	$0.92	ceremonial	Below market median
#007 Ceremonial Matcha - Full-bodied & Refined	100g	91.90	$0.92	ceremonial	Below market median
#007 Ceremonial Matcha (Exclusive) - Full-bodied & Refined	100g	91.90	$0.92	ceremonial	Below market median
Sweetened Matcha - Trial Bag 200g	200g	8.40	$0.06	ceremonial	Below market p10
Sweetened Matcha White Label ZIPPER BAG - COLOR: SILVER - 200g	200g	25.20	$0.17	ceremonial	Below market p10
Sweetened Matcha White Label ZIPPER BAG - COLOR: WHITE - 200g	200g	25.20	$0.17	ceremonial	Below market p10
#001B Ceremonial Matcha White Label 500g	500g	94.10	$0.19	ceremonial	Below market p10
#001B Ceremonial Matcha 500g	500g	94.10	$0.19	ceremonial	Below market p10
#081 Culinary Matcha White Label 500g	500g	73.30	$0.20	culinary	Below market p10
#081 Culinary Matcha 500g	500g	73.30	$0.20	culinary	Below market p10
Sweetened Matcha White Label 1kg	1000g	92.70	$0.09	ceremonial	Below market p10
Sweetened Matcha 1kg	1000g	92.70	$0.09	ceremonial	Below market p10

How to read this table

Price per gram is the only number that lets you compare products across different package sizes. A $28 tin of 30g and a $45 bag of 100g look very different on the shelf; at $0.93/g and $0.45/g they tell a different story. Every price here is converted to USD at dated exchange rates and divided by the listed weight.

The market percentiles (p10, p50, p90) are computed from the full dataset of pure matcha powder products. A product above the market p90 is in the most expensive tenth of the entire market. A product below the market p10 is in the cheapest tenth.

Color coding: green values are above the market median; they are not necessarily better, just dearer. Values in the normal color are below the market median.

Method and limitations

Data. 102 pure matcha powder products from Matcha Direct with a listed price and package weight. Accessories, bundles, sweetened blends, and non-matcha listings were removed. Prices converted to USD at dated rates.

Market. Market percentiles are computed from the full dataset of pure matcha powder products across all brands. The p10 is the 10th percentile (cheapest tenth), p50 is the median, p90 is the 90th percentile (dearest tenth).

Caveats. Prices are point-in-time observations. Sale prices, subscription discounts, and bundle pricing are included when observed. Currency conversion introduces small error at the margins.

All brands: price per gram